The 'SaaS' Model Deconstructed: A Deep-Dive on CAC, LTV, and the 'Recurring Revenue' Engine
Go beyond the buzzwords to truly understand the mechanics of the Software as a Service (SaaS) business model. This deep-dive illuminates the critical interplay of Customer Acquisition Cost (CAC), Lifetime Value (LTV), and the coveted 'recurring revenue' engine that powers modern software.